Based in Los Angeles, California, netnografica is an innovative market research company that provides Fortune 500 companies with actionable insights by extracting meaning from online conversations.

Our research team is led by two researchers from the University of Southern California’s Annenberg School for Communication and Journalism and was founded by Dr. Robert Kozinets, the inventor of the netnography market research methodology.


Dr. Rob Kozinets

Hufschmid Chair of Strategic Public Relations, Annenberg School for Communication and Journalism, University of Southern California

Dr. Burghardt Tenderich

Professor of Practice Annenberg School for Communication and Journalism University of Southern California