Netnografica is an innovative market research company that provides Fortune 500 companies with actionable insights by extracting meaning from online conversations.

Netnography is Highly Relevant to Business

Companies today are hungry for unique brand advantages. My experience over two decades demonstrates that netnography is an important tool that allows managers to find the elusive brand insights that drive growth and innovation.
— Dr. Rob Kozinets, the inventor of netnography
 

About Us

An innovative market research company providing Fortune 500 companies with actionable insights by extracting meaning from online conversations.

Netnography 101

Netnography is digital anthropology that combines big data analysis with the emotional insights of focus groups. 

Success Stories

Netnography is highly relevant to business. See how our work has influenced business for our Fortune 500 clients.